Efficient Green Purchase

Think "Green" before purchasing...

Have you ever gotten confused when you were purchasing a "green" product and did not know why it was considered green? Or even if you were informed the reason, were you able to see what was the advantage of purchasing a sustainable product instead a regular one? 

Customers are getting confused about the terminologies used in certain green products. It happens because some companies or organizations commit mistakes when displaying their products for the public. Green products are becoming popular in the market segments, such as organic foods, green building products and renewable energy.  

Besides the lack of information, some companies do the 'Greenwashing', that refers to when the company says that the product is green in determined aspect, but actually is not.

Let's reflect together

It is important to make the buyer aware of the consequences of acquiring a product. What information should the company provide to the customer? How the companies can classify the data of the products? Should they do a visual rating scale to illustrate better how green is the product? There are a variety of factors that can lead the consumer to a green purchase really effective. The way the products are displayed can strongly influence the consumer's decisions. For this reason, the companies should be accurate when exposing their products. Sometimes, the excess of images can cause distraction, and change the real focus of the purchase. Being conscious that buying eco friendly products is a valuable decision, but it is not enough. The client should be able to access the real sustainable facts about what is he/her buying.  There is an interesting resource called Green 101 Calculator,  which allows people calculate the cost and benefit of the green product. This can help customers to decide which is the best choice when purchasing.